Hawaii website design sounds simple. But it can often turn out the opposite for well-intentioned business owners. At Myna Marketing, we aim to make your Hawaii web design overshadow competitors, get clients, and break revenue records. Recently, we laid out eleven ways search engine optimization in Honolulu wins every time.
Since the internet’s birth, websites give businesses a significant advantage in the digital marketplace. But that marketplace has only become more crowded, and more competitors fight to win your customers. Many factors decide the champions, but one stands out from the rest: Your Hawaii website design.
But here’s the problem: Even if you have a website, you may not know what actually works. You could end up standing in the weeds of web design without the right knowledge and tools to get out. Then you could get stuck trying to fix the problem. Meanwhile, your competitors attract and convert your customers, leaving you in the dust.
Your Hawaii website design probably doesn’t perform as well as you’d like. Maybe you’ve even tried a few solutions that backfired. The longer you go without knowing how to optimize your Hawaii website design, the more valuable business growth you miss.
I’ll pose the crucial question: Why does effective Hawaii website design matter so much?
Also Read: You Need These 7 Business Website Tips Right Now
Why You Can’t Pass on Hawaii Website Design
You don’t know what you don’t know. Web design can puzzle even the savviest of business owners. You could dig through hours of YouTube tutorials and try to apply every tip to your website… and it still doesn’t work the way you want it to. You spin your gears making little progress, wondering what you’ve missed.
This happens because no one knows your Hawaii website design like you do. You need advice that accounts for your Hawaii-based business and audience. Hawaii customers have specific needs. If your business can best service those needs, you win. But you have to reach them with Hawaii website design that clearly communicates your solution to their unique problem. Otherwise, you might as well direct your customers to Google and say, “Figure it out yourself.” Be the one who solves it for them!
But that raises another question: What makes Hawaii website design succeed or fail?
Also Read: Make a Website So Good They Can’t Click Away
How to Make Hawaii Website Design Really Work for You
Effective Hawaii website design comes down to a few crucial steps:
1. Design with the Aloha Spirit in Mind
Hawaii offers breath-taking views and an awe-inspiring atmosphere. Your job is to “Wow!” your customers with its beauty. Don’t worry about going overboard—you can’t with a state as stunning as Hawaii! Cover your website with high-resolution imagery and videos. Drench your website in radiant turquoise, lush landscapes, and vivid colors. Transport your customers into a Hawaiian paradise, even as they sit in their living room! The more you do this, the more your customers will trust your authenticity.
2. Embrace Hawaiian Storytelling
Storytelling reigns as king for your Hawaii website design. Why? Because your customers want more than a thing or service—they want to jump into the picture you paint! Remember: Show, don’t just tell. Interweave compelling stories of the local Hawaiian culture throughout your Hawaii website design. Highlight your unique connection to Hawaii, whether through your own story, your commitment to your local community, or how your business supports other local vendors. These efforts showcase your love for Hawaii so customers see your value of the culture and community.
3. Optimize for Local SEO
Your website’s success relies on the power of SEO. Countless competitors vye for your customers. To make your website stand out, try these tips. First, identify effective keywords for your business and your Hawaii neighborhood, presenting you as the authority in your industry and strengthening your rank in search results.
Open a free Google Business profile. This enables you to list your business in Google search results, which skyrockets your visibility to potential customers with high-quality photos, 5-star reviews, and more!
4. Integrate Social Media
Never choose between your website or social media—they complement each other! Here’s how: After you share engaging content on your social media pages, integrate your handles and content previews into your website. Your potential customers will value your commitment to reaching your audience and, in turn, follow you. As a result, you drive more traffic between the two platforms, gain more attention, and earn more customers. Win-win-win!
5. Streamline the Sale
Want to know one of the biggest reasons people don’t buy from a website? They can’t find a “Buy now” button quick enough. That seems silly, but it’s true! When customers browse your website, don’t make them hunt for more information. Fill your website with “Learn more” and “Buy now” buttons. Direct their eyes and cursor to your contact page. Above all, make it stupidly easy to schedule time with you, whether through a contact page or Calendly link. If you minimize clicks between “This looks interesting…” and “I’m buying this,” you’ll easily create more conversions.
Don’t worry if you’ve already thought, “This takes more time than I have to spare. I need help.” Our obsession with record-breaking Hawaii website design means that you’ll win when you work with us. If you want to learn more or need help, reach out to us today!
Further Reading: 6 Qualities Advertising Agencies in Hawaii Have in Common
Photos Courtesy of Luke McKeown, Monika Kowalik, and Markus Spiske