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Myna Marketing

4 Reasons to Hire a PPC Management Agency in Hawaii

By | Digital Marketing, Hawaii Digital Marketing, PPC

At Myna Marketing, our team of seasoned digital marketing experts gets record-breaking results for small businesses.

Advertising works as an irreplaceable part of any business strategy, yet most businesses don’t leverage it like they could. In today’s economy, that means disaster. Don’t believe me? Ninety percent of internet users see Google ads, so your future customers look to Google for their needs. Pay-per-click Google ads have the biggest ROI at 200%, which means Google has a crazy effective way to bring in new customers. Yet only 45% of small businesses have a paid search strategy in place—and that doesn’t mean their strategy even works! In short, too many small businesses leave their growth to chance. It’s like handing your car keys to a monkey and hoping you’ll get your car back… you won’t.

The truth: Pay-per-click advertising will give you one of the best ways to grow your business, but you need a strategy to do it right. Many small businesses try to do pay-per-click (PPC) management themselves. Some see it as a headache and avoid it altogether. But this dooms your business for failure. Instead of stressing yourself to death, try this alternative: Hire a PPC management agency in Hawaii.

Also Read: 5 Reasons You Need a Hawaii Marketing Agency

Why PPC Management in Hawaii Matters

Maybe you worry hiring a PPC management agency in Hawaii will cost you too much or that they won’t yield a positive ROI. You don’t see it as a worthwhile investment, so you put your PPC on autopilot and hope for the best. You type, “How to PPC advertising” into Google, watch a few YouTube videos, and try to implement what you learn on your own. It probably won’t work—for a reason.

Entrusting your advertising to a PPC management agency in Hawaii can feel scary, but—trust us—seeing your business fail will scare you more! Hiring a world-class PPC management agency in Hawaii will give you game-changing growth, this year. Remove the guesswork, eliminate the stress, and rake in the results. 

Also Read: Design a Website that Produces Results

4 Secrets to Effective PPC Management

Ready to find the right PPC management agency in Hawaii for your business? Don’t skip these four qualities:

1. Aligned with Your Goals

You could hire the “best” PPC agency in the world… and still close your business months later. Why? Because you and your agency need perfect alignment with your goals, or you’ll both fail. 

If you want to nurture and upsell existing clients, don’t hire a PPC agency that specializes in lead generation. Most agencies do a little bit of everything, but your business growth requires a specialist. Before you hire, have ample meetings to guarantee you and your PPC management agency in Hawaii will stay on the same page to meet your unique goals.

2. Experienced and Certified

Would you trust your teeth to a dentist with no experience? Or your lights to a non-licensed electrician? Of course not! Only trust your business to professionals with experience and certification. Even more, make sure that your PPC management agency has accomplished what you want to accomplish. If you have a goal to accelerate lead generation, hire an agency with a proven track record.

3. Transparent and Communicative

Imagine you hire a world-renowned PPC management agency in Hawaii. You hand over your accounts… and six months later, you have no idea what they’re doing for you. Sounds scary, right? When you hire a PPC management agency, choose one that stays transparent and communicative about their process. You can’t over-communicate in business, but you can easily under-communicate. You don’t have to know every detail, but make sure the agency you hire keeps you in the loop, every step of the way.

4. Data-Driven, Research-Ready, and Up-to-Date

No matter how much experience your PPC management agency in Hawaii has, they can’t rely on data and trends from 2018. Your PPC management agency needs hard data, diligent research, and up-to-date information to drive results for your business. The internet changes constantly, but successful companies know how to stay ahead of the curve and act in order to crush goals.

If you want to work with a results-driven Hawaii marketing agency, reach out to us today! We help hundreds of businesses with marketing strategies that accelerate growth. We even offer a FREE SEO audit to help you get started.

Further Reading: 3 Best Practices for Effective Google Ads in Maui

Photos Courtesy of Christian Joudrey, charlesdeluvio, & Stephen Dawson

7 Secrets for Successful Maui SEO Content Writing

By | Content Marketing, Digital Marketing, Hawaii Digital Marketing, SEO

Our team of seasoned digital marketing experts at Myna Marketing helps businesses get repeatable results. Recently, we shared five ways to leverage GEO in Hawaii.

As you build your business and expand your reach, you can’t rely only on word-of-mouth to win new customers. If you don’t already write content for your business, you’re missing a tremendous growth opportunity. Without leveraging effective Maui SEO content writing, you might as well shout, “Buy my stuff!” out your window and hope somebody hears. Most businesses approach their content like this—post whatever idea sounds good and hope for the best.

But your business demands more. With Maui SEO content writing, your business actually gets traction. Your future customers notice you and dig deeper. Your audience begins to trust you, creating momentum for growth. But until you make the change, your future customers will have to find you like a needle in a haystack—it won’t happen.

Also Read: 4 Must-Haves for Your Hawaii Tourism Marketing Strategy

The Magic Behind Maui SEO Content Writing

Why is this important? Because your customers may not realize what they need. That’s why Maui SEO content writing is so powerful—it highlights the question in their minds and connects them with you, the one business that can provide the answer. Without it, your future customers may find your website, think, “I’m fine,” and click away. Your content’s goal is to show why they need you and how to get the answer they crave.

What does that look like? Maui SEO content writing is about more than posting blogs. SEO functions as the language of search engines, which means Maui SEO content writing builds the bridge between your content and Google.However, Google won’t automatically promote your content. Your content must include certain attributes for search engines to see it as helpful to your audience. If your content doesn’t include those characteristics, you’ll struggle to reach your future customers—no matter how “good” your content is.

The truth? You have to learn the science behind Maui SEO content writing. The sooner you understand and deploy it, the faster customers will find you, and the sooner Google will boost you to the top. But the longer you procrastinate, the sooner you can kiss your business goodbye…

But with a few secrets using Maui SEO content writing, you don’t have to let that happen.

Also Read: Develop Your Online Profile Through Quality Links

7 Ways to Get Results with Maui SEO Content Writing

Want to know the secrets behind effective Maui SEO content writing? Consider these seven strategies:

1. Relevant Content

This may sound obvious, but you should have relevant, actionable, and unique content. Google doesn’t care about bland, cookie-cutter content bloated with keywords. Google wants content that helps people. Search engines pair users with content that answers their questions, which means the most actionable and relevant results win. If you make forgettable content, you’ll get forgettable results. But if you create unique content that answers your customers’ questions better than your competition, Google will reward you.

2. Bite-Sized Pieces

You could have the most well-researched, revolutionary content ever written… and no one bothers to read it. Why? Because today’s audience craves bite-sized chunks of content. This doesn’t mean you skimp on research or quality. Structure your content to be easily-digestible and memorable. Write short sentences and small paragraphs. Don’t overload your content with “dictionary words.” Your audience has burning questions, so don’t waste time providing the answer.

3. Optimized Images

Notice how we use images throughout our content? You can do the exact same … but there’s a catch. Don’t just copy random images and paste them into your content—Google won’t care about it. Google favors images optimized for SEO, including the image title, alt text, and file size. Optimize your images alongside your content, and Google will promote your business above your competitors.

4. Keyword Selection

When you select keywords for your content, diligently research what your future customers look for. Ask yourself, “What would I search for if I needed this?” Research the best long-tail versus short-tail results with tools like Semrush, Google Keyword Planner, and WordStream, Don’t focus only on the word itself—focus on the intention behind your keywords. Every piece of your Maui SEO content writing puzzle must serve the same purpose, including your keywords.

5. Keyword Placement

Once you’ve selected keywords, put them in as many places as possible… without sacrificing quality. Write your keywords in the title of your content, within the content itself, in all calls-to-acton (CTA), and even in the URL of your content. Make keywords easy to find for Google. Better safe than sorry.

6. Structure Your Data

When Google searches for your business, it sees more than the webpage—it reads thousands of lines of complex code. Meaning, if you structure content in a way Google can easily read, you increase your chances of promotion. How? Websites like Schema.org lay out a comprehensive approach to organizing your data. Make Google’s job easier, and it’ll make your growth faster.

7. User Experience (UX)

If your website irritates users like nails on a chalkboard, they’ll click off and Google won’t promote it. As you design and upload your Maui SEO content writing, prioritize the user experience alongside the content itself. No one cares about your content if visiting your website feels like torture. Optimize loading times, mobile-compatibility, and navigation so users get the best experience possible.

BONUS TIP: Hire a Pro!

If keeping track of all this sounds like a nightmare to you, we get it. You want to work on your business, not in your business. For many business owners, hiring a digital marketing agency becomes the smartest move they ever make for their business growth.

If you want to work with a results-driven Hawaii marketing agency, reach out to us today! We help hundreds of businesses grow with marketing strategies that get results. We even offer a FREE SEO audit to help you get started.

Further Reading: 3 Best Practices for Effective Google Ads

Photos Courtesy of Stephen Wiggins, Nick Morrison, and Pawel Czerwinski

6 Ways to Make Web Marketing in Hawaii Work

By | Digital Marketing, Hawaii Digital Marketing

Myna Marketing’s team of experts gets daily results for Hawaii-based businesses. Recently, we shared four reasons to hire a PPC management agency in Hawaii.

As we move through 2024, the fight for customers grows more stiff. More competitors launch websites every day. Marketing trends constantly change, and technology like SEO and GEO becomes more advanced. Consequently, you find it harder to differentiate your business from the crowd. Even if you have one of the best products or services available and decades of experience, hoping for the best outcomes from referrals alone won’t cut it.

As scary as that sounds, it’s actually a good thing. It means consumers have high standards for products and services, which incentivizes businesses to step up their game. Consumers have more options than ever to find what they need, especially in Hawaii. But that raises the question: How can you find the best way to stand out among the options?

Also Read: 5 Reasons You Need a Hawaii Marketing Agency

Why Web Marketing in Hawaii Wins

In today’s internet-age, web marketing in Hawaii functions as one of the best ways to reach potential customers and bring them over the fence. With the internet as our digital marketplace, web marketing in Hawaii serves as your digital storefront. We’ve seen online retail flourish in the last few decades, so much so that 97% of consumers go online for their shopping. Web marketing IS the key to reaching your customers

But it gets better. Eighty-one percent of shoppers conduct online research before buying, which means you can influence the dialogue around your business. Hawaii customers have specific wants and needs. When you deploy exceptional web marketing in Hawaii, you target those pain points and drive them to convert. The more you do this, the more you’ll understand exactly what your customers look for… and bridge the gap between interest and purchase.

Also Read: Make Your Brand Stand Out in Your Hometown

6 Strategies Your Web Marketing Needs

Ready to step up your web marketing in Hawaii? Try these six strategies:

1. Mobilize Optimization

Remember the days when most people accessed the internet on their desktop or laptop? That’s a bygone era! Today, 58% of global internet traffic happens on mobile devices. Your web marketing in Hawaii needs to have versatile, adaptable optimization for mobile viewing. What does this look like? Consider your website’s appearance, loading times, and scrollability. Optimize every piece of content so users can easily read and share it on hand-held devices. Above all, design your web marketing in Hawaii with the phone in mind.

2. Leverage Influencers

The last decade has shown us the power of influencer marketing and why we should use it. Whether you offer a plumbing service or surfing lessons, leverage local and relevant influencers to promote your offer. Consider partnering with a Hawaii local with a passion for the area. Connect with your audience, and they’ll develop loyalty for your brand.

3. Make Visuals Unforgettable

People flock to Hawaii for its lush forests and stunning coastlines,  They want to soak in the dreamlike sights. If you want your business to attract them, your web marketing in Hawaii should reflect the beauty of the islands that your customers want to see. Include high-resolution images throughout your content. Fill your website with eye-catching videos. The more you portray Hawaii’s uniqueness in your offer, the more customers will choose your business to fulfill their distinct needs.

4. Include the Locals

People who travel to Hawaii don’t just want corporatized resorts and forgettable exposure—they want a genuine Hawaiian experience. As you design your web marketing, highlight the unique, local cultures of Hawaii. Residents and tourists alike gravitate toward authenticity, which makes it an effective, magnetic force you can use to draw in future customers.

5. Focus on Solutions

When your customers browse online options, one question primarily influences their decision: Which business will solve my problem? You might think, “Well, duh!” But many businesses focus too much on themselves without giving enough attention to the solution their customer needs. If you craft custom surfboards, don’t use web marketing just to brag about performance and achievements… no one cares! Instead, identify your customer’s specific problem and emphasize the solution you provide. The more you design your web marketing with the customer as the focus, the more customers will choose you over your competitors.

6. Hire an Agency!

Many businesses consider hiring a full-service digital marketing agency as the best decision they ever made. This allowed them to focus on building and running their business without stressing about web marketing. When you hire an agency that lives and breathes web marketing in Hawaii, you eliminate the guesswork and drive results.

If you want to gain customers and generate more cash flow through web marketing in Hawaii, reach out to us today! We help hundreds of businesses grow with personalized marketing strategies. We even offer a FREE SEO audit to help you get started.

Further Reading: 6 Steps to Record-Breaking SEO in Hawaii

Photos Courtesy of Chloe Leis, Becca Taper, and daria

5 Practical Ways to Speed Up Your Website

By | Hawaii Digital Marketing

Most digital marketing agencies argue that the key to a successful business is a fast-loading website. Faster sites mean happier customers and even higher search rankings. In fact, Google considers page loading time when ranking websites.

No matter how fantastic your products are, a 3-second loading delay can largely impact your ability to make a sale. Below are practical ways to improve your website speed and keep your customers engaged.

Optimize your images

Compressing large photos allows your site to breathe and load faster. One way to shrink your images without sacrificing quality is to simply use the correct file format.

Each format offers a specific set of features. PNG, for example, supports a variety of transparency options while JPEG ensures photographic quality even for smaller file sizes.

Make sure to avoid using images to display text. Aside from taking up more website space, text within images are unscalable and can be difficult to read. They also have absolutely zero SEO value.

Tidy up your code

Check your source code and get rid of unnecessary HTML coding. This includes spaces, extra tags, or even white space. These details may seem minor but they can significantly increase the size of your files. Make sure to use defaults for tags or just remove them if they’re unnecessary. Writing simpler and cleaner code also makes website maintenance a lot easier.

Reduce plugins

Plugins can add specific functions and features to your website. But installing too many can decrease site speed and pose security issues. Assess all the plugins you currently have and delete those that are irrelevant. Take note that outdated plugins can also harm your site’s quality.

Use web caching

Website caching is the activity of storing copies of data in a cache, or temporary storage location, for quicker access. Servers tend to work slower when a lot of users are accessing a page at the same time. A cached web page, on the other hand, does not have to send database requests for each user, which means faster loading time and better user experience.

Place your JavaScript at the end

JavaScript has the ability to prevent any content below it from loading until it has completely finished rendering. This means if you put heavy JavaScript right before the rest of your content, the longer your visitors have to wait for the entire page to render. On the other hand, JavaScript files positioned at the bottom of your page, right before the closing <body> tag, enables more of your page to load first before the scripts. This makes your website seem quicker and more responsive.

Optimize your website with Myna Marketing

Consistent effort and a clear grasp of user experience can greatly improve your website and improve conversions. Myna Marketing develops results-oriented websites for you so you can focus on running your business.

We are a full service online marketing agency that creates custom strategies and marketing campaigns for companies and entrepreneurs throughout Hawaii. Our team of designers, developers, and marketers are backed by the latest tools and techniques to help you build a successful business from the ground up. From web design services to social media management, our services are designed to reach your target market and deliver long-term results.

Contact us today and we will reply within 24 hours.