Google updates change how websites rank. And the many recent algorithm updates have seriously shaken up the general SEO landscape, causing major ranking fluctuations across many industries:

Many businesses saw their search rankings plummet, resulting in lost traffic and revenue. However, while others struggled to recover, our clients stayed ahead!

This case study shows how exactly how Myna Marketing‘s approach kept rankings stable for our long term SEO customers.

The Challenge: Maintaining Consistent Rankings Throughout Google’s Many Core Updates

Google’s recent updates have focused a lot on improving search quality by combating spammy websites and refining how content is evaluated. In doing so, Google targeted low-quality content, poor user experience, and weak authority signals. As a result, many websites suffered ranking losses due to:

• Using AI-generated or copied website content;
• Having slow-loading pages and bad user experience;
• Relying on weak or low-quality backlinks;
• Lacking credibility in their industry.

The Approach: Here’s How Our SEO Strategy Worked

To counteract these challenges, we consistently implemented strong, future-proof Maui SEO strategies. We focused on long-term success for all our ongoing SEO clients. And still do! Here’s what our approach includes:

• E-E-A-T Optimization – We work with expert SEO writers and do our research through credible sources to strengthen content credibility;
• High-Quality Content Creation – We ensure the content posted on client websites provides unique insights, original research, and real value to users.
• Technical SEO Enhancements – Our SEO approach is also focused on structured data, and Core Web Vitals performance.
• Backlink Acquisition & Digital PR – Our work doesn’t stop here. We also prioritize the acquisition of high-quality, relevant backlinks from authoritative sources.
• Local SEO Optimization – Improving Google Business Profile (GBP) presence, building local citations, and other on-page location signals is a must!
• Proactive SEO Monitoring – Our team also performs regular audits to detect and address any potential issues before they impact rankings!

The Results: Our Client Success Stories

E-Commerce Business on Maui (Handcrafted Bath and Spa Botanicals)

Challenge: Our client is constantly competing with large retailers, and needs to maintain rankings and grow traffic, despite numerous Google updates affecting others across the world wide web.

Strategy: Our team focused on crafting high-quality content, improving website technical aspects, and securing quality off-page signals from industry-relevant sources.

Results: Our client consistently maintained top rankings throughout frequent Google updates. In addition:

• Organic traffic increased by 33.76% over the last 6 months vs. the previous 6.
• Google Business Profile performance improved by 31.6% compared to the same period last year.

Car Rental Business on Maui

Challenge: Industry-wide ranking drops from Google’s updates threatened visibility for those in similar niches.

Strategy: Our team consistently optimized this client’s website content, improved local SEO, and strengthened their GBP profile.

Results:

• Traffic increased by 38.27%;
• GBP performance improved by 85% compared to the same period last year.

Surf Lessons & Equipment Rentals

Challenge: Navigating multiple Google updates while sustaining growth was not easy for our client in the Equipment Rentals niche.

Strategy: We consistently applied SEO best practices, improved content quality, optimized our client’s GBP profile, and enhanced user experience.

Results:

• 25.95% increase in organic traffic over a 6 month period;
• 14% improvement in Google Business Profile performance, compared to the very same period last year.

Conclusion: Why Did Some Competitors Drop?

Businesses that lost rankings made some common mistakes:

• Many business websites relied heavily on cheap AI-generated content that lacked originality.
• Poor UX and slow-loading websites that frustrated users negatively impacted engagement metrics.
• During the competitive analysis process for our clients, we noticed plenty websites that engaged in outdated link-building strategies, triggering Google’s spam detection algorithms.
• Last but not least, a big factor that contributed to thousands of websites tanking after Core Google Updates was failure to update content that aligns with Google’s constantly evolving search quality guidelines.

5 Takeaways for Businesses Looking to Improve & Maintain their Rankings

• High-quality content wins over shortcuts: long-term SEO strategies focusing on content quality, user experience, and technical health outperform short-term tactics.
• Fast, user-friendly websites rank better: E-E-A-T is critical for maintaining trust and credibility with Google!
• Trust signals and expert credibility MATTER.
• A proactive SEO strategy prevents ranking losses: constant monitoring and adaptability are key to sustaining rankings through algorithm changes.
• Investing in a reliable SEO partner such as the Myna Marketing Team ensures stability, growth, and protection from ranking fluctuations.

Future-Proof Your Maui SEO Strategy Today!

If you’re looking for an SEO strategy that stands the test of time, we can help. Request a free consultation or request a site audit today to safeguard your business against future algorithm updates.