Most digital marketing agencies argue that the key to a successful business is a fast-loading website. Faster sites mean happier customers and even higher search rankings. In fact, Google considers page loading time when ranking websites.
No matter how fantastic your products are, a 3-second loading delay can largely impact your ability to make a sale. Below are practical ways to improve your website speed and keep your customers engaged.
Optimize your images
Compressing large photos allows your site to breathe and load faster. One way to shrink your images without sacrificing quality is to simply use the correct file format.
Each format offers a specific set of features. PNG, for example, supports a variety of transparency options while JPEG ensures photographic quality even for smaller file sizes.
Make sure to avoid using images to display text. Aside from taking up more website space, text within images are unscalable and can be difficult to read. They also have absolutely zero SEO value.
Tidy up your code
Check your source code and get rid of unnecessary HTML coding. This includes spaces, extra tags, or even white space. These details may seem minor but they can significantly increase the size of your files. Make sure to use defaults for tags or just remove them if they’re unnecessary. Writing simpler and cleaner code also makes website maintenance a lot easier.
Plugins can add specific functions and features to your website. But installing too many can decrease site speed and pose security issues. Assess all the plugins you currently have and delete those that are irrelevant. Take note that outdated plugins can also harm your site’s quality.
Use web caching
Website caching is the activity of storing copies of data in a cache, or temporary storage location, for quicker access. Servers tend to work slower when a lot of users are accessing a page at the same time. A cached web page, on the other hand, does not have to send database requests for each user, which means faster loading time and better user experience.
Optimize your website with Myna Marketing
Consistent effort and a clear grasp of user experience can greatly improve your website and improve conversions. Myna Marketing develops results-oriented websites for you so you can focus on running your business.
We are a full service online marketing agency that creates custom strategies and marketing campaigns for companies and entrepreneurs throughout Hawaii. Our team of designers, developers, and marketers are backed by the latest tools and techniques to help you build a successful business from the ground up. From web design services to social media management, our services are designed to reach your target market and deliver long-term results.
Contact us today and we will reply within 24 hours.