This lead generation case study shows what happens when a high-quality local business finally gets the online visibility it deserves.
Our Pool and Spa client launched in mid-2024, but despite delivering premium services on Oahu, they were essentially invisible on Google: no rankings, no site traffic and no digital footprint to speak of.
Our approach included a methodical SEO campaign built around one clear objective: get our client in front of the homeowners, realtors, and property managers searching for pool services on Oahu. Here’s exactly what the data looks like today.
Our Client: A Premium Pool Service Company Serving Oahu’s Most Desirable Neighborhoods
This Oahu-based pool service company is offering everything a homeowner or property manager could need: weekly pool cleaning and maintenance, pool repairs, inspections, hot tub maintenance, and much more.
The owner built the business quickly by doing things the right way: fast response times, premium service, and a reputation for actually answering the phone. The business did grow, and almost entirely on referrals.
But referrals have a ceiling. And the owner knew that in order to keep growing, his business needed to show up where customers were already searching: Google. So he brought on Myna Marketing in August 2025 to make that happen.
The Challenge: Competing for Pool Service Searches With No Online Presence on Oahu
Pool service is one of those industries where the person searching “pool cleaning Kailua” or “pool repair Honolulu” is ready to hire someone (often today!) These are high-intent searches that translate directly into booked jobs, so ranking for them matters enormously. But… ranking for them is competitive.
When our client came to us, they had a website that was invisible to Google, had no domain authority, and no Google Business Profile optimization to speak of. Established competitors had years of head start! So targeting searches like “pool service Oahu”, “pool inspection Honolulu”, or “pool cleaning Kailua” required building a real SEO foundation from scratch.
There was also significant on-page work needed. But the goal was clear: build the kind of SEO foundation that earns lasting rankings, and then execute the ongoing strategy that compounds those results over time.
The Strategy: Build a Strong SEO Foundation First, Then Roll Out our Proprietary SEO Strategy
Myna Marketing’s approach to SEO doesn’t skip steps. Every campaign starts with a full technical audit, because building content and links on a broken foundation is a waste of time and budget.
For our client, that meant understanding exactly what needed to be fixed before a single piece of content was written:
- Full Technical SEO Audit: A comprehensive audit of the entire site – crawl errors, heading structure, meta data, internal linking, schema markup, site speed, mobile usability, and keyword opportunity mapping across all service and location targets.
- First Round of SEO Implementations: Title tags and meta descriptions rewritten across all pages, heading hierarchies corrected, foundational on-page optimization across service and location pages, and internal linking structure built from scratch.
- Second Round of Implementations: Expanded on-page optimization, image alt text, schema markup implementation, and Google Business Profile optimizations to strengthen the local SEO footprint.
- Full Ongoing SEO Strategy: SEO-optimized content for every service page; a targeted blog content series built around the exact questions pool owners on Oahu are typing into Google; high-quality off page signals to build brand authority and domain credibility.
Every piece of this strategy was laser-focused on one goal: getting this business in front of the right people at the right moment!
The Results of Our SEO Campaign So Far
The numbers below represent a direct before-and-after comparison: the six months after the full strategy was in motion versus the six months before it. This is what a properly executed Oahu SEO campaign actually looks like in the data.
Keyword Rankings: From… Nowhere, to Page 1 Across the Board
Our client’s keyword ranking data tells the best story. When tracking began in May 2025, the business was either not ranking at all on Google, or sitting far outside page 1 for virtually every target keyword. Today, the picture looks completely different.
Across the windward side, the core of the business, the site now holds position #1 for every major Lanikai, Maunawili, Nuuanu, and Kaneohe keyword cluster. That’s total map and organic dominance in the exact neighborhoods they serve most.
And the broader Honolulu and Oahu-wide keywords, the ones with higher search volume, have seen some of the campaign’s most dramatic improvements! For instance, “Pool inspection Honolulu” climbed from position #97 all the way to #2! That’s a near 100-position jump on one of the highest-intent keywords in our client’s market!
These aren’t obscure long-tail keywords with no search traffic. These are actual terms people type into Google when they need a pool company on Oahu right now. Ranking on page 1 for these terms means new customers finding this business every single day.
Organic Traffic: Sessions Up 75%, Clicks More Than Doubled
Keyword rankings are the input. Organic traffic is the output. And the traffic numbers reflect exactly what you’d expect when dozens of high-intent keywords move from nowhere to page 1.
Google organic sessions grew from 224 to 409: an 82.6% increase in organic visits from Google alone. Engaged sessions (visitors who actually interact with the site) grew even faster than total sessions, at 85%. That means the traffic coming in isn’t just ‘more’, it’s higher quality (real people, actively looking at service pages, reading content, and reaching out)
Google Business Profile: Local Visibility Up Across Every Metric
SEO and Google Business Profile performance are closely connected: stronger rankings build stronger GBP signals, and a well-optimized GBP reinforces local rankings. The GBP data for our pool client reflects exactly that compounding effect.
The search appearance number – up 230.8% year-over-year – is the one that deserves the most attention. It means the business profile is being surfaced in local search results more than three times as often as it was twelve months ago. That’s the direct result of citation building, consistent GBP post activity, and the growing keyword authority being built by our SEO campaign.
Calls from the Business Profile also grew 67.5% year-over-year! Those are real leads, and this is a business that deliberately avoided running paid ads during this period to avoid overwhelming the team with call volume. Every single one of those calls came from organic presence.
What Do These SEO Results Really Mean For an Oahu Lead Generation SEO Campaign?
One year into this campaign, this Oahu business went from no online presence whatsoever, to having a website that dominates Google across its entire target market. They hold the #1 position for almost every windward-side keyword they care about, they’re on page 1 for high-volume Honolulu and Oahu-wide searches, and their Google Business Profile is generating hundreds of tracked interactions every month.
The Campaign, By the Numbers
| Metric | Before | Now | Change |
|---|---|---|---|
| Organic sessions | 244 | 426 | +75% |
| Engaged sessions | 156 | 275 | +76% |
| Organic clicks | 83 | 181 | +118% |
| Contact form submissions | 0 | 17 | New leads generated |
| GBP search appearances | ~201 | 665 | +231% |
| GBP calls | ~40 | 67 | +67.5% |
| GBP website clicks | ~128 | 152 | +18.7% |
| Pool inspection Honolulu (ranking) | #97 | #2 | +95 positions |
| Pool cleaning Oahu (ranking) | #97 | #15 | +82 positions |
| Pool maintenance company Oahu (ranking) | #79 | #2 | +77 positions |
| Windward-side keywords targeting Lanikai, Kaneohe, Nuuanu, Maunawili (all services) | Not ranking | #1 | Total local dominance! |
What makes these results especially meaningful: they came entirely from organic Oahu search engine optimization. Every click, every call, every form submission in the data above came from someone finding our client through Google.
Want Results Like This for Your Business?
If you run a local service business in Hawaii and you’re tired of being invisible on Google while competitors take the calls that should be yours, this is what a proper SEO campaign looks like.
At Myna Marketing, we specialize in SEO for local businesses across Hawaii (we offer Maui SEO services if you’re based on Maui, Oahu SEO services if you’re based on Oahu, and so on), so if you want to talk about what a campaign like this could look like for your business, we’d love to hear from you.
Contact Myna Marketing here today and let’s get to work!